Our baseline studies are used as a descriptive cross-sectional survey that mostly provides quantitative information on the current status of a particular situation - on whatever study topic - in any given population.
With the base line studies, we aim at quantifying the distribution of certain variables in a study population at one point in time.
Our studies will involve a systematic collection and presentation of data to give a clear picture of a particular situation as it relates the following: What? Who? Where? When? Why? How?
With our baseline we normally cover only a sample of the population. This is usually to help us understand our clients targeted audiences better so as not to work on unsubstantiated assumptions by the time of implementation.
We use a baseline study to generate information on the levels of awareness, knowledge, attitude and practices (AKAP) of our client’s target audiences on selected topics in a specific geographic area.
The baseline study is repeated at the completion of the communication programme implementation to measure changes that have occurred over time in the characteristics that were studied before the beginning of the programme.