Most people love to be asked their opinion and they're generally not shy about voicing it. Much like our Open Space Workshops, our Focus Group Discussions are an innovative way to reach out to our client’s target market for feedback and comment.
Organizations generally use our focus group discussions in planning, marketing, or evaluation, to improve some specific quality of life in a given collective, we use this method as it is inclusive and non-didactic, it gives people a freedom to express their wishes in terms of how they would like to see change effected in their lives and communities.
In the context of our community based programs, our focus group discussions help community members on different sides of the fence to get each other’s points of views to ensuing challenges and to get them to listen to each other’s perceived solutions to the status quo.
We useFocus Group Discussions to help communities answer questions that they previously were not able to resolve and can lead to new ideas. Specifically, our focus group discussions concentrate on gathering opinions, beliefs, and attitudes about issues of interest.